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The four ages I used was teenagers, the twenties, 30's to 40's and the older generation 40+. I found out that they all had different tastes and interests in the media due to there generation e.g teenagers nowadays have phones, consoles and laptops, and buy tabloid magazines such as The Sun etc. Whereas the older people years ago didn't have things such as that so will obviously have a different taste of what the watch buy, and a phone would probably just been invented!
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