Monday, 14 November 2011

Digipak research (Magazine)

The key features of a magazine advertisement listed below are extremely important in order to promote the CD or DVD (in my case it would just be a CD.) Magainze adverts are usually easily recognisable to the particular band/artist due to it obviously being a printed text off them. These key features that you see are as follows:




Band/artist name or logo



Album/Digipak name



Image (cover art from the album/digipak, original image of the artist or band or an completely unrelated image (un-common)



Release date



Band/artist web address

Available to buy (e.g HMV/Virgin)



Record company



Review quotes



A main factor of the magazine advertisement is of course, how do you sell it, What language and imagery is use and how do the record companies persuade fans to buy the product? Well, the advertisement will usually have a "featuring" or "includes" the band/artists biggest hits or number 1 singles. Incorporating these big hits on the advert engages the audience attention towards wanting this album/digipak.




Magazine adverts are very bold and to the point, they don't contain any pointless comments or information so the language used is informative, basic and mainly useful for whoever if reading about the band. Also the imagery used is normally the album/digipak itself, this is for the simple reason the consumer will know what they are looking for when they go to buy the product.

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