Tuesday, 8 November 2011

Digipaks

Digipak is a patented style of CD, DVD or BD packaging which is a registered trademark of AGI world limited. Digipaks typically consist of a gatefold (book-style) paperborad or card stock outer binding, with one or more plastic trays which are capable of holding a CD or DVD attached to the inside.

Although digipak-style packaging is often used for CD singles or special editions of CD albums and the tall DVD Digipak. Such packaging is less resistance to it's ancestor 'jewel cases' which are used by major record companies, therefore it tends to show more signs of wear relavitely quickly. Although less vunerable to cracking than a jewel case, this disc case inside the case (mainly the "teeth" of the hub which secures the disc in place) remains rather brittle and prone to cracking if the packaging is crushed. Digipak-style cases grew in popularity among record labels and recording artisits in the early 2000's.

However, recently manafactures of these items have sought to reduce enviromental impact and improve functionality by introducing recylced components into its tray. One company has announced a 100% post-consumer PET tray made from recylced bottles which also eliminates the need for the "teeth." Historically, digipaks were mainly avaliable in large quanties but recent change has seen them introuce a new product called "digipak i-create" for the consumer market. I-create is a web supported concept that is aimed at music, photo anc creative markets.

All this information is useful to know in how I am actully going to make the album. It helps me with what style I want to go for and more importantly, what is popular in the recent market which I can then adpat to my style and have a real advantage of marketing my profuct and not just relying on my layout, colour, style and elemnts such as that.

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