Existing Magazine Advertisements

As you can see, it has mostly all the main elements of making a magazine advertisement for a band or artist. It has the singers name (Ellie Goulding) and the album's name 'Lights.' It is then followed by many review quotes about what critics think about the album, and also rating the album out of five stars which is common among the music industry. One of the main factors of this advert is of course the image. The image is of the artist herself which makes a bold and clear statement who's album this is. By doing this, it simple makes it easier for the consumer to see who's album it is. Slightly over shadowed by what looks to be the idea of controls on a MP3 or Ipod, is the image of the albums and the artists record company. This is a vital point because it shows who has given the artist a chance in the music industry and it is only fair to have their name/logo on most texts from the artist in return. However, it doesn't have any of the other elements such as: release date, band/artist website or available to buy, this might indicate that the artist is well known and doesn't need to offer this information to it's fans.

Whereas in contrast, this magazine advertisement of 'The Temper Trap' who are less known than Ellie Goulding have much less information on there advert, but could be argued that they have more of a niche market of loyal followers which suggests they don't need too post all their information on their text's. Their advert is a simple idea, a main central image on a solid black background which makes the image stand alone and the main focal point of the advert. Then, a neon like band/artist title and the name of the album which suits well with the contrast of black and white. The only other element it shares is the record company in the bottom left, other than that it has no other things which mainly makes a magazine advert. This could suggest that they are less worried how they are presented to the public and how they sell their products, or it could be simply they know who will see it or who will find it, and therefore rely on their consumer market too do the work in finding the bands new material.

All of these advertisements are very unique to each other. They all have similar characteristics, however have their own style and genre. The variety in this shows the differences in how a band or artist will present themselves to the audience/consumers. This magazine advert of the band Noah and the Whale 'The First Days of Spring' is a much more gentle, free and easy going advert. Whereas the other two adverts have the central image bang in the middle of it, this advert shows the image at the bottom and is not really the focal point. The easy following title and simple text gives the feel of reading the information first and leading you on towards the picture. The background add a drifting feel to the advert, especially the look of a summer day in the breeze. All of these elements makes the advert seem very engaging and attractive, so it will have no problem catching the eye off the audience. With all of these adverts, the most and main priority is that they all reflect the genre of the artist or band. This is a main factor that I will always try and focus on when I come too make my own advert.